Facebook is undoubtedly the king of social media. It is still one of the biggest social media networks, with billions of people logging in every day. You cannot overlook the importance of using Facebook in SEO, especially when it comes to its social media posts. “Liking” a post is one of the quickest ways to share it, as any “liked” post is immediately displayed on the news feed of that user’s friends.
All Brisbane SEO companies compete to get likes for their website’s Facebook posts. No surprise there, as Australians are one of the heaviest users of the social media site in the world. With over 13 million users in the country alone, about 1 in 3 minutes spent on a mobile phone is spent browsing through Facebook.
The Rise of the “Like”
The great thing about social media sites like Facebook is that they drive high-quality traffic to your website. More traffic means better rankings on the search engines, as it increases your website’s authority and popularity.
In the past, you could only comment on social media posts. The “Like” button is a relatively new feature, introduced in the February of 2009. This allowed people to react to a friend’s post wordlessly, showing their approval without typing anything down. The post is also automatically shared on the pages of those who follow that person.
This worked well for a while, but soon, users felt that the “like” was not always appropriate.
New Reactions Replace Likes
Facebook is full of both positive and negative news. Many started asking for a “dislike” button to express their disapproval of certain topics. Facebook eventually responded, but felt that a “dislike” button would cause too much tension on the community website. Instead, they introduced Facebook Reactions.
Facebook reactions are, by default, the “like” button. In addition to the like icon, the user can press down on it to reveal other reactions, which consist of friendly looking emojis. There is a “Love”,“Haha”, “Wow”,“Sad”, and “Angry”.
Reactions are a better way to liking a post on Facebook and make the user seem more empathetic towards the post. This is great news for SEO, as it gives yet another gauge of what becomes popular on the social media site and what does not.