How Does Your Website Handle Demand During Peak Times?

a retail website analytics seen on screenLoad testing tools will be more relevant for online retailers, particularly due to the significant role of e-commerce for all transactions in the U.S. during the previous year.

Physical stores continue to be the dominant force behind some retail categories, such as groceries, yet there is no doubt online retail has begun to catch up. For this reason, e-commerce companies need to know how their website performs during peak periods.

Analysis of Sales

A Forrester Research study showed that more than 50% of sales in 2017 originated from online retail, including offline transactions that were influenced by online channels. While mobile shopping waned, it still represented a major way for Americans to buy items. As much as 65% of consumers used their phones to look for items online and 28% of them bought products through mobile transactions.

Many retailers, however, need to adopt omnichannel services that encompass mobile applications and websites. If you are unsure how to do this, you can start by using load testing tools to gauge the performance of your website for different channels.

Easter Sales

The recent Easter holiday serves as an example of how your website may slow down due to peak customer visits. The National Retail Federation and Prosper Insights & Analytics’ survey showed that spending during Easter was expected to reach $18.2 billion. On average, 81% of surveyed Americans had planned to spend $150 each.

Food will account for most of the purchases at $5.7 billion, while clothing sales will amount to $3.2 billion. Candy and gift sales will reach almost $3 billion and $2.6 billion, respectively. Even greeting cards will be worth $780 million in sales.

As retail sales shift to online activity, businesses need to make sure their websites perform efficiently, especially during peak hours. This is because the website’s performance can either impress or upset visitors.

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