- Date: 08 March 2017
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The Local Marketer and Their Newfound Love for SQL
It’s the new era for growth hackers and marketers. Today’s marketing no longer calls for the right colour palette for the flyers or call-to-action; it’s no longer just about these. Marketers now thrive on information.
The more data, the better.
Their new data-driven nature encourages marketers to be quick with their data collection. Finding out everything about the consumer in a shorter period of time gives them a competitive advantage. Due to the big pool of audiences, however, this is no easy feat.
Fortunately, technology is on the marketer’s side – in the form of Structured Query Language (SQL), a language perfected by numerous database experts and companies.
SQL and the Local Marketer
This form of database language pulls user information from structured databases. Every action made by the customer ends up in a database somewhere. By perfecting the art of SQL, marketers can retrieve any data they need, to understand their target market better.
Marketers also use SQL to perform cohort analysis and see if their customers use the product more or less. Different marketing campaigns also benefit from the thorough analysis and the valuable demographics.
How Marketers Learn SQL
SQL allows marketers to find the data they need concerning the audience. For the marketer new to the program, however, it might seem like a complex process.
With the help of experts, learning SQL is simple enough. Marketers can use its capabilities to analyse target markets and break down campaigns. The internet also offers online tutorials meant for developers – the people who will use SQL for database management. Marketers can also try their hand by learning from these tutorials.
SQL databases are incredibly useful for marketers. It gives them a better look at their campaign’s performance and the audience’s reception. Marketers who wish to take advantage of the query’s advantages can seek help from an expert or learn the basics themselves.