CRO, or conversion rate optimization, is a method of increasing the rate of website visitors who take action. Whether you intend for visitors to sign up for an email newsletter or to buy your products or services, you need to design and build your website to convert today’s savvy consumer.
Praxent observes that today’s users expect more refined and sophisticated online experiences. You need to bridge the gap between good design and functionality to meet such expectation. When that gap is bridged, it’ll then be easier for your website to turn visitors into customers.
How Does It Work?
In a nutshell, CRO gives you actionable insight. The information you get from gathering data about your website visitors will tell you whether the call-to-action buttons are enticing or that your contact forms are easily accessible. Data will give your business a greater understanding of who visits your site and why those visits are completing certain actions.
Of course, data collection is just half of the job when optimizing for conversion. The other half is analyses, which will help you identify opportunities for improvement. Once you have all the information you need, you can start to build a plan. And to secure the right plan, you’ll need to perform some testing. One way to do so is by performing A/B tests to determine which design works for your visitors. The result of this test will allow you to move from “guessing” to “knowing.”
How CRO Works for You
Knowing the behavior of your customers and using that knowledge will help your business begin a journey toward better revenues. It starts by improving the user experience because when visitors know exactly how to navigate your website, you may see return visits. When you turn those visits into enjoyable experiences, you’re likely to see a jump in your conversions.
More conversions can mean better ROI.
Conversion rate optimization can be a long process, but it’s one worth investing in. With more time spent on knowing and analyzing consumer behavior, you can work on increasing traffic, sign ups to your email newsletter, more inquiries, and better sales for your business.